Marketing Toolkit
Spread the word about BC Wild Salmon Day and what wild Pacific salmon mean to you by using our toolkit, filled with downloadable graphics, sample social posts, and information about our video campaign.
On June 1, use your voice for wild salmon!
About BC Wild Salmon Day
BC Wild Salmon Day, established in 2019, is a day for all British Columbians to celebrate salmon and recognize the tremendous cultural, economic and environmental role Pacific salmon play around our province.
Together we can help conserve and protect wild Pacific salmon and their habitat. Wild salmon need all of our voices, today and every day!
Thank you to our media sponsor:
Use Your Voice
Create a 60-90 second video about what salmon mean to you and share it on social. Use #BCWildSalmonDay so we can share your video and your voice can help amplify BC Wild Salmon Day!
Spotlight
Salmon first, salmon always
Totem Design House is a 100% Native owned and operated social enterprise, which has a focus on giving back. They design & produce Northwest Coast Native apparel, jewelry, home decor, and fine art from their studio on K’omoks First Nation.
With a deep connection to wild salmon and the coast, they are working on a special t-shirt in honour of wild salmon, designed by acclaimed Northwest Coast artist Andy Everson.
Celebrate wild salmon
The incredible team at Totem Design House has created this unique t-shirt design in honour of wild salmon for BC Wild Salmon Day. The t-shirt design was created by acclaimed Northwest Coast artist Andy Everson and is inspired by his 2010 limited edition print “The Return“.
Pre-order your shirt today. All proceeds benefit wild salmon recovery efforts.
Something amazing is brewing
Vancouver Island Brewing has teamed up with Pacific Salmon Foundation and is launching an exciting new initiative around BC Wild Salmon Day!
Check back soon for more info!
Thank you for using your voice on BC Wild Salmon Day!
Thank you to everyone who participated in BC Wild Salmon Day! There was an incredible uptake on social media with salmon supporters, advocates, government officials, and partners posting hundreds of messages on Instagram, Facebook, and Twitter. We had several special messages from government, partners and friends, including the Ministry of Land, Water, and Resource Sustainability, Hon. Minister Nathan Cullen, PS Fin Donnelly, PS Kelly Green, Minister George Heyman, Department of Fisheries and Oceans Minister Joyce Murray , accessibility and salmon champion Rick Hansen, VIA’s Bob Kronbauer and even a very fishy video from local TikTok creator Shelby Wilson.
Several groups used Wild Salmon Day to launch important content and initiatives – including biologist and fishing expert Fishing with Rod who marked the day by releasing his episode “Reclaiming Fraser River Estuary for Juvenile Salmon”, The Real Estate Foundation of BC launch the Indigenous graphic novel “We Are of Water”, as well as Vancouver Island Brewing Company who launched their Lighter Side Contest in support of PSF. White Rock Elementary School kids held a salmon-themed fundraiser and puppet show for PSF and SHARP.
Thank you for your contributions to BC Wild Salmon Day – as one of our supporters said: “Today is BC Wild Salmon Day, but so is every day”!
Show your love for BC Wild Salmon
We’d love to hear from you! Tell us what salmon mean to you and your community.
For me personally and for the Nations in the Lower Fraser, it’s really who we are.
BC wild salmon is something I discovered 8 or 9 years ago.. and fell in love with at Mossom Creek. I realized I can make a lot of friends helping salmon…
Hard to imagine no longer having wild salmon in our waterways and oceans. A remarkable life cycle to see and one that has reliably supported people for thousands of years. Our family cannot absorb their probable disappearance. The indigenous peoples not only have relied on them for their sustenance but also the salmon are a part of their identity culturally and spiritually.
Events around B.C.
These are salmon and conservation related events happening around the province.
If you have a community event you’d like to submit for review, click here.
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