On June 1st, let’s celebrate Wild Salmon!

Wild Salmon Day is a day to recognize the tremendous cultural and environmental role wild salmon play for people around the world. Join us on June 1st to celebrate the work we do together to restore and recover wild salmon everywhere.

About Wild Salmon Day

Wild Salmon Day first launched in Canada in 2019, led by the Government of British Columbia, as a way to honor wild salmon and spotlight the growing challenges they face.

Now in 2025, the movement is expanding. The Atlantic Salmon Trust and Atlantic Salmon Federation are coming together with the Pacific Salmon Foundation and the First Nations Fisheries Council of BC to amplify global efforts in support of wild salmon recovery. We are inviting salmon stewards around the world to come together for International Wild Salmon Day.

Wild salmon need all of our voices, today and every day!

Thank you to our media sponsor:

Raise the flag for wild salmon

2025 Theme: “Cold, Clean Water”

Wild salmon in the Pacific and Atlantic are facing growing pressure from human activity throughout their life cycle: on land, in rivers, along coastlines, and in the ocean.
Around the world, wild salmon are declining. In the Pacific, most wild salmon are far below historic levels. In the Atlantic, wild salmon have declined by 70%.
Wild salmon rely on cold, clean water and healthy habitats to survive. On June 1st, thousands of people are raising the flag to call for urgent salmon recovery efforts.

JOIN THE MOVEMENT

email wild salmon day graphics (800 x 300 px) (1)

Archives & Highlights from 2023 & 2024

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They Yukon Proclaims June 1 Wild Salmon Day

Blue for the rivers, Teal for the ocean and yellow for the streamkeepers working for salmon!

Lights on at BC Place in honour of BC Wild Salmon Day

Wild Salmon Day Highlights

Thanks to the incredible support of local governments, industry and community partners, Wild Salmon Day has grown into an international celebration. Explore the proclamations announced for Wild Salmon Day through time. Iconic landmarks like BC Place, Science World, and the Bastion in Nanaimo are also lighting up in recognition of this important day.

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Thank you to everyone who participated in Wild Salmon Day!

In recent years, we saw:

Massive social media engagement with hundreds of posts on Instagram, Facebook, and Twitter from people for salmon;
Special messages from government officials including Minister Nathan Cullen, PS Fin Donnelly, PS Kelly Green, Minister Joyce Murray;
Exciting videos from local salmon advocates like Bob Kronbauer and Rick Hansen;
New initiatives including The Real Estate Foundation of BC’s launch of the Indigenous graphic novel “We Are of Water”;
Countless local events like the White Rock Elementary School fundraiser and puppet show.

Thank you for your contributions to Wild Salmon Day – as one of our supporters said: “Today is Wild Salmon Day, but so is every day”!

Communications Toolkit

On this Wild Salmon Day, help us inspire change for salmon! Join us by downloading our communications toolkit filled with Wild Salmon Day graphics, sample social media posts, newsletter content, and information about our 2024 theme “Why do salmon matter to you and your community?”.

Please share this toolkit with your friends, family, and/or colleagues and be sure to use the #WildSalmonDay so we can help amplify your posts!

VIEW THE TOOLKIT

Show your love for Wild Salmon

We’d love to hear from you! Tell us why salmon matter to you and your community.

For me personally and for the Nations in the Lower Fraser, it’s really who we are.

Murray NedExecutive Director, LLFA / PSF Board Member

BC wild salmon is something I discovered 8 or 9 years ago.. and fell in love with at Mossom Creek. I realized I can make a lot of friends helping salmon…

Neil LaffraVolunteer, Mossom Creek Hatchery

Hard to imagine no longer having wild salmon in our waterways and oceans. A remarkable life cycle to see and one that has reliably supported people for thousands of years. Our family cannot absorb their probable disappearance. The indigenous peoples not only have relied on them for their sustenance but also the salmon are a part of their identity culturally and spiritually.

Ruby CleggCommunity Member

Events

These are salmon and conservation related events happening in B.C. and the Yukon.

If you have a community event you’d like to submit for review, email salmon@psf.ca

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