
BC-born Wild Salmon Day celebrated worldwide for first time
Blog, PressFirst launched six years ago in British Columbia, Wild Salmon Day has grown into an international movement. Established by the Province of British Columbia in 2019, Wild Salmon Day began as a day of recognition to celebrate the vital cultural and ecological role of salmon in B.C. and the Yukon. In 2025, Wild Salmon Day is crossing borders.

Reviving floodplains for salmon in the Fraser River
BlogFloodplains provide critical, food-rich habitat for juvenile salmon. These low-lying areas adjacent to stream channels allow young salmon to grow healthy and strong before their journey to the ocean.
Floodplains form seasonally when water…

Join us for Steelhead Lager Tasting
EventsCelebrate Wild Salmon Day early! Join us on Friday, May 30 at Toby’s Liquor Store for a free tasting of Steelhead Lager in support of Pacific Salmon Foundation.

Keeping invasive threats to salmon out of B.C.
Blog, Salmon StewardThe salmon life cycle is one of nature’s most extraordinary spectacles. Yet the migratory nature of salmon is both its greatest marvel and its biggest mystery – this vast journey makes studying salmon survival at different life stages incredibly challenging.