We have a new look!

Inspired by the passion of our community and their love of the “yellow fish,” we’re making it official!

The beloved symbol of these iconic species is best recognized on bumper stickers and t-shirts, however, now you will see it everywhere that the Pacific Salmon Foundation goes.

Our brand refresh speaks to our more than 30-year history of harnessing the passion and power of people — People for Salmon — to save and restore wild Pacific salmon. True to our roots, we’re salmon first, salmon always. Our vision is healthy, sustainable, and naturally diverse populations of Pacific salmon for the benefit of ecosystems and Canadians for generations to come.

What we stand for will not change with our logo. We hope you will join us in celebrating the refreshed look-and-feel launching April 19, 2022.

Salmon first, salmon always.

Allison Colina
Vice-President, Marketing, Communications, and Development